Have a break, have a Kitkat - KitKat (Colombia)

To illustrate KitKat's "Have a break, have a Kitkat" tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines. Passers were invited to follow the instructions they were given and enjoy a dance waiting for the bus. Then, when the song finished, participants were shown their score on the screen and they were able to take a KitKat bar from the dispenser as a reward!

A good marketing strategy to make people experience directly the promotion and create a connection betweem customers' experience and the product.

And you? Would you enjoy it?