Checco Zalone and Research
- Balloon
- 26 set 2016
- Tempo di lettura: 1 min
The Italian spot that is making the web crazy. Checco Zalone, Italian comedian, promotes fundraising for muscular atrophy (SMA) research through his comicality.
Just three words: hilarious, touching and irreverent.
This is an example of how emotinal marketing can help and support something so delicate as a rare illness.
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